Buycott - An App To Help You Not Buy Stuff
Discussions about mobile-enabled shopping typically center on how devices and apps will change consumer behavior to spur purchases. Buycott does the opposite. The app helps shoppers avoid products from companies that are, for example, opposed to GMO labeling or owned by Koch Industries. When you use Buycott to scan a product, it determines which brand the product belongs to and figures out which company owns that brand (and who owns that company, ad infinitum). The app then cross-checks the product owners against the companies and brands you want to avoid and those you support.
–Scott, 93 words
Wired shows what you can convey in :15 seconds of Instagram video with a sneak preview of their November issue: