Coming Soon: Twitter Advertising for Small Businesses – Prepare yourselves: Twitter is about to open up the floodgate to small businesses with their self-service ad platform. Until now, businesses needed six-figure budgets and huge promotional campaigns to spend money on the network, but now anyone with a few $100 and an idea can get their content into your stream. To get an idea of the scale they think this program will reach, they’ve partnered with American Express to give the first 10,000 businesses that sign up $100 in free advertising to try out the service. Yup, you read that right; 10,000 advertisers is just the beginning. The stream is about to get a whole lot more sponsored.
Styld.by - For NY Fashion Week, GAP is reinventing the catalog by teaming up with six fashion and lifestyle blogs to create Styld.by, an online catalog that’s designed to be social, with each image optimized for bookmarking and sharing through sites like PInterest and Facebook.
Early Success Stories: Timeline Apps and Open Graph - According to Facebook, early adopters of the new Facebook timeline are seeing massive growth as a result. For example: Pinterest reported that the number of Facebook users visiting the site every day has increased by more than 60%, Fab.com saw a 50% increase in traffic from Facebook, and Foodily had a 4X increase in new users. With results like that, expect more brands to jump on the Facebook Timeline bandwagon in the coming weeks.
Words With Friends Players Get Flirty and Wordy with Valentine’s Day Poll – According to a Zynga poll of 100,000 players, 1 in 10 has ‘hooked up’ as a result of playing Words with Friends. In addition, 38% said they would be more willing to hook up with someone if they’re good at Words with Friends. No wonder people are getting married after meeting through social gaming!
Ford Sneaks a Fake Swimsuit Model Into ‘Sports Illustrated’ – For their ad in the Swimsuit Edition of Sports Illustrated, Ford showed off their new Mustang, along with a model named ‘Dalena Henriques’. Users who Googled Dalena to see more would land on DalenaHenriques.com, since it turns out she’s not a real person, and was instead created by Ford for this campaign. On the site, users can view additional photos of the car, along with additional, partial glimpses of ‘Dalena’. I guess that’s one way to own your SEM!
fMC – Mark your calendars, because on February 29, Facebook is going to host its first ever fMC, an event geared specifically towards marketers. They’ll be livestreaming the best content, so anyone with an interest and an internet connection can check it out.