On May 10th, Heat’s infographic comparing advertising/marketing people to ‘normal’ people was picked up by the Fast Company Co.CREATE blog. The reader response was strong, and we know that this was going to be something special when the post was shared more than 2,000 times on Twitter in just a few days.
Fast forward to June 6th, almost one month later, and the infographic was still featured on the Co.CREATE site as the top editor’s pick, and had been shared on Twitter more than 4,500 times.
Being the data driven people that we are, we wanted to see how our post compared to other popular posts on the site. So we wrote a simple script that pulled the share data from the last 130 posts on Co.CREATE, going back more than a month, and graphed the data. While we expected our post would be towards the top of the list, we didn’t expect to see this:
The bar on the left represents our infographic, and with more than 4,500 Tweets, it simply dwarfs all other posts on the site. To give this graph some perspective, every bar you see here represents a post with at least 100 Tweets. And while we pulled data for 130 of the most recent posts, we only included the top 30 most popular posts in this graph, so we’re looking at the cream of the crop from the past month.
The second most popular post, The 5 All-Time Best Facebook Campaigns, had 925 Tweets pointing to it when we pulled the data, and while that’s an impressive response on its own, that still represents less than one quarter of the amount of sharing we saw on our infographic.
The data that we gathered for the infographic obviously resonated with a wide variety of readers, and many were compelled to share it with their own networks, so we’re both excited by, and humbled by the response. We’ll continue to track sharing of the infographic, and report back if any other major milestones are crossed, but for now, it’s safe to say that we can call this one a success.