Carly Rae Jepsen’s “Call Me Maybe” is a pop fueled chart topper, having recently hit the #1 spot on the Billboard Hot 100:
However, as with many viral hits, the story behind the song’s rise is a little more complicated than it would first appear. The Canadian artist is signed to Schoolboy Records, which happens to also represent Justin Bieber, the artist who, along with Selena Gomez and Ashley Tisdale, was featured in the first lip dub cover of the song to go viral on YouTube:
Soon after, fans started creating their own lip dub covers, which Carly Rae Jepsen mashed together into an official fan version of the music video:
The song has been covered so many times on YouTube that there’s an entire section on Wikipedia dedicated to covers of the song.
And while musicians and fans have fueled the song’s rise, it’s also being adopted by brands as well, such as the Miami Dolphins Cheerleaders’ cover that has already received more than 5 million views on YouTube:
Don’t think it’s just male viewers that get to have all the fun though, as Abercrombie & Fitch created a version of the song for female viewers that want a piece of the Call Me Maybe action:
The song was released on September 20th, 2011, but just hit the #1 spot on the Billboard charts last week, which goes to show the power that a social media movement can have. And for brands that act fast, there’s probably some life left in the Call Me Maybe bubble before it pops and the collective conscious moves on to the next great internet meme.