Oreo’s “Daily Twist” has been a great source of content for their social media channels, and their latest Oreo creation, in honor of NASA’s landing of the Curiosity Rover on Mars, has proven to be especially popular, with more than 18,000 Likes on Facebook less than 18 hours after posting.
It shows that the right idea, even if it’s a simple idea, can be enough to generate a lot of engagement from your community when executed well.