At some point in your marketing career, you’ve probably wondered, “Am I normal? Does the amount of time I spend on Facebook, Twitter, Pinterest, Tumblr, and Instagram align with what the rest of the world spends on those sites?”
We had a hunch that marketing and advertising people tend to discover, consume and comprehend social media marketing efforts in ways significantly different from the average consumer (aka ‘normal people’), so we decided to put our theory to the test with a survey. (We also had a hunch about bad behavior at holiday parties, so we threw in a couple of questions about that as well…)
We believe the survey confirms that while advertising professionals are living in a bit of a filter bubble, it also suggests that we should continue to pursue innovative digital marketing efforts and social media marketing.
The bottom line question to ask is ‘How do normal people really interact with these platforms, and how do they want to interact further?’ By answering that question, you can better align your social media efforts with strategy that truly motivates consumer behavior.